To Stage or Not To Stage

“A seller should never ask if they should stage. This is simply the wrong type of thinking and the wrong question.” according to Gary Keller, the chairman of Keller Williams Realty International in his book, SHIFT: How Top Real Estate Agents Tackle Tough Times. An entire chapter is devoted to Home Staging, as it is considered a must in ensuing your home to stand out from the competition during this challenging time. Top Real Estate experts agree right -pricing and staging are the two most important strategies when selling a home. “If the seller can master both issues, they’ll win the battle and be crowned with a contract. As an agent you will win their respect, their business, and their referrals. The truth that any seller must know is that in the end, pricing gets you in the game – the staging gets you the offer.”*

* From SHIFT: How Real Estate Agents Tackle Tough Times, published by McGraw Hill Cmpanies